Shares of New Delhi Television (NDTV) locked at 10 percent upper circuit after company signed a 5-year deal with Taboola.
There were pending buy orders of 79,888 shares, with no sellers available.
The company has struck an unprecedented five-year deal with Taboola, the world’s largest content discovery platform, as per company release.
The five-year deal ties NDTV convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crore for NDTV Convergence, making if one of the largest deals not just for digital content but for the media space in its entirety, it added.
Suparna Singh, CEO of NDTV Group said, “Taboola’s energy and innovation allow us to enlarge our own goals; we share their pride and excitement in learning, redefining, and then recreating all over again. And this deal proves that Brand NDTV remains unchallenged and the go-to for world-class companies.”
At 09:31 hrs New Delhi Television was quoting at Rs 39.25, up Rs 3.55, or 9.94 percent on the BSE.